Bangalore, August 2025: Lexus India announces the launch of Smart Ownership Plan*, aimed at redefining luxury car ownership with enhanced affordability and flexibility. The initiative has been thoughtfully designed for guests aspiring to entry into enter the world of luxury ownership, offering the freedom to experience Lexus vehicles without long-term financial commitments.
With this plan, Lexus offers guests greater flexibility and the opportunity to own Lexus cars through easy EMIs, making luxury more accessible. The plan reflects Lexus’s continued commitment to delivering progressive ownership experiences and has been thoughtfully designed to meet the evolving expectations of its guests under the ‘Lexus Promise’ umbrella.
Commenting on the initiative, Hikaru Ikeuchi, President, Lexus India, said, “We are thrilled to announce the new Smart Ownership Plan under the Lexus Promise, which represents our strong commitment to the Indian market. Guided by the spirit of Omotenashi — our unique approach to anticipating and fulfilling our guests’ needs — this plan goes beyond delivering luxury, offering true peace of mind and convenience. It reflects the evolving aspirations of our guests, especially those seeking financial flexibility along with premium experiences. This forward-looking initiative is designed to deliver an amazing ownership experience — one that is not only desirable, but also smart, accessible, and a true reflection of the Lexus Promise.”
The Assured Buyback option under Smart Ownership Plan brings hosts number of benefits tailored for modern luxury buyers. At the end of the term, guests can choose to return the vehicle with no further obligations, retain it by paying a pre-agreed Guaranteed Future Value (GFV), or upgrade to a new Lexus equipped with the latest advancements in technology, design, and safety. The GFV, communicated upfront, assures a vehicle’s resale value, eliminating uncertainties around depreciation and resale negotiations. Guests can avail this program on Lexus ES, NX, and RX models.
Additionally, the program encourages upgrades, enabling guests to drive a new Lexus every three to five years and stay ahead with cutting-edge design, safety, and performance. Thoughtfully designed for aspirational buyers, the program offers a smart, modern, and flexible approach to luxury vehicle ownership.
Since its 2017 debut in India, Lexus has embraced the Japanese philosophy of Omotenashi, ensuring every action reflects deep respect and guest care. To reinforce this, Lexus India has announced 8-years/160,000 km vehicle warranty^ for all new Lexus models sold in India from 1st June 2024 onwards being the first of its kind in the luxury car industry. Furthermore, Lexus India has recently introduced flexible and unique Lexus Luxury Care service package which includes Comfort, Relax and Premiere options that are available in 3 years / 60,000 Km or 5 years / 100,000 Km or 8 years / 160,000 Km. This service package provides guest with multiple offerings further delighting them.
The Lexus Promise offers unparalleled peace of mind with an 8-year warranty, comprehensive Lexus Luxury Care, and the innovative Smart Ownership Plan—designed to make luxury ownership an amazing experience.
