Creamy, Crunchy, and Caramelised to Perfection “the Ultimate Dessert Experience in Every Scoop”
ASMR video link- https://www.instagram.com/p/DMUgPT2oa5m/
National, September ,2025: With indulgence on the rise and dessert lovers craving more than just flavour, Havmor Ice Cream, a part of LOTTE Wellfood Co. Ltd., brings to India yet another globally inspired innovation, Biscotti Ice Cream known for providing unique experiences, Havmor continues to redefine indulgence through bold & innovative flavours and textures. With this launch, the brand forays into the dessert space, aiming to create the ultimate dessert experience for consumers with its latest offering, Biscotti Ice Cream
Biscotti is crafted with 100% milk, generous swirls of velvety Biscotti spread, and crunchy biscuit chunks. Biscotti Ice Cream delivers a delightful balance of caramelised richness, creamy smoothness, and biscuit-y crunch.
The launch is supported by a digital-first campaign centred around the idea that the ice cream is so delicious, it feels like a “chef’s kiss,” those perfect bites that leave a lasting impression, much like a chef’s approval. Biscotti becomes a symbol of everyday indulgence, crafted for a generation seeking not just flavour but also comfort, emotion, and sensory delight. The campaign highlights those rare, perfect bites that leave a lasting impression—moments of pure satisfaction, just like a chef’s seal of approval.
The reveal showcased popular influencers Aneri Vajani, Naveen Sharma, Akanksha Singh Gaur, Kanchi Sharma, and Marita Mont tasting the ice cream for the first time—and unanimously crowning it The Ultimate Dessert with a playful chef’s kiss. The campaign further unfolds through influencer skits, behind-the-scenes factory glimpses, ASMR-style content, and slice-of-life moments that capture how Biscotti Ice Cream turns every moment into indulgence—be it a workday slump, a late-night craving, or a weekend binge.
Its creamy and crunchy combination, caramelised richness, and premium ingredient additions (25.3% Biscotti spread and biscuit bits) make the 750ml Biscotti tub, priced at ₹340, a dessert experience that’s both comforting and luxurious. Available across all leading Havmor outlets.
