Kolkata, September 19, 2025:After serving passengers at the Mahakumbh, Rapido now gears up for Navaratri and Durga Puja – the biggest celebrations of the year. India’s leading ride-sharing platform, has unveiled two special festive ad campaigns — #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri. With the festive season leading to heavy traffic congestion and jammed city roads, Rapido aims to ensure that people can reach home, pandals, or celebrations on time, without the stress of delays.
With millions stepping out to celebrate, road congestion during this season is inevitable. But Rapido, with its Bike-Taxis, Autos, and Cabs, is ensuring that every customer has the right ride option — whether they want to zip past traffic, travel comfortably with family, or carry festive shopping with ease.
The #AeHaloWithRapido campaign is dedicated to Navaratri revelers, ensuring they can cut through traffic and arrive in time for garba nights. The other one, #RapidoSohaay is tailored for Durga Puja, helping devotees seamlessly do pandal-hoping, visit relatives, attend cultural events, and family gatherings despite the seasonal rush, while keeping the essence and spirit of Pujo alive.
“Festivals in India are about joy, togetherness, and tradition where every minute counts. At Rapido, we believe even a ride should reflect that spirit and no ride should hold up customer’s celebrations. With these two exciting advertising campaigns, we want to turn every trip into a reason to smile— that gets you there on time, without sacrificing comfort or safety whether you’re heading home, visiting family, or just exploring the festive lights.” says Pawandip Singh, CMO, Rapido.
In August, Rapido also launched the #RideLavkarMumbaikar campaign in Mumbai during Ganesh Chathurthi to provide customers with a hassle-free commute.
Rapido has enhanced its services to be the ultimate mobility partner during the festive rush as well. By optimizing its fleet and routes, Rapido is tackling traffic head-on to ensure smooth, efficient rides. Our transparent fares, real-time tracking, and robust safety features will give customers an ease of booking rides, proving their commitment to making sure that Rapido riders never miss a moment of the festivities due to traffic.
