Buildingastrong,future-readybrandandgettingclosertocustomers
Enhancingcustomercentricitywithacompleteproductportfolio
Increasingaccessibilitywithrapidnetworkexpansion
Actioningnewinitiativestoensureanunmatchedownershipexperience
Theyear2025marksanimportantmilestoneforŠkoda
Autoworldwide,celebrating130yearsofrichhistoryand
25 exciting years in India. Building on the strategy ofgetting closer to customers, Škoda Auto India has outlined a slew of key brand, product, network, and customer- centricinitiativestodrivemomentumintheIndianmarket.
Speaking at the occasion, Ashish Gupta, Brand Director, Škoda Auto India, said, “India is the most importantgrowthmarketforŠkodaAutooutsideEurope.Wearefocusedonbuildingastrong,future- readybrandwithstrengthofpurpose,clarityofvision,andagilityofexecution.Ourproductoffensive strategyisintunewithevolvingconsumerneedsandaspirations, fuellingourjourneyofprogress.We are getting closer to customers, strategically expanding our network, and reinforcing our legacy of quality,safety,andvalue.Withthewheelsin motionacrossall ourbusinessimperatives,2025willbe the year where we significantly strengthen the brand and surge ahead in India.”
ProductOffensive
ŠkodaAutoIndia’sproductoffensivestrategy includesan‘SUVforEveryone’andenhancingitssedan heritage.With theKylaq, Kushaq, and Kodiaq cateringto every SUVaspiration and pricepoint, Škoda AutoIndiawillalsobuilditssedanlegacydrivenbytheSlaviaandasoon-to-be-launched‘globalicon’.
1
Expandingtonewermarkets
Škoda Auto India continues with its vision of expanding to tier II andtierIIImarkets.Fromover165citiestoday,thebrandtargets being present in over 200 cities this year. The company has already grown from 120 customer touchpoints in 2021 to over 290 today, with an aim for 350 touchpoints by the end of 2025.
Exploringnewbusinessavenues
ŠkodaAutoIndiahasaclearintenttofurtherstrengthenbusinesscomplementorslikeitscertifiedpre- ownedbusinesstopoweritsgrowth.Whileitalreadycaterstogovernmentagenciesandotherfleets, the brand will focus on renewed actions at garnering further growth from these avenues, while enhancing corporate and rural channels.
Enhancecustomerexperience
Togetherwithexpandingthequantityofcustomer touchpoints,ŠkodaAutoIndiaisalsofocusingonthe qualityofthepurchaseandownershipexperienceby increasingloyaltyandbuildingtrust.WithŠkoda Supercare as standard across all its cars, the brand now ensurescustomerspayfortheirroutineserviceonlyattheendoftheirsecondyearofownershiporafter completing30,000kms(whicheverearlier).Therearealsowarrantypackagesandotherserviceofferings, ensuringcompletepeaceofmindwhileowningaŠkoda car.
*****
Surgingahead:ŠkodaAutooutlinesframeworkto
strengthenIndiagrowthplan
2025tobecomethe‘Biggest Year’for ŠkodaAuto India
Buildingastrong,future-readybrandandgettingclosertocustomers
Enhancingcustomercentricitywithacompleteproductportfolio
Increasingaccessibilitywithrapidnetworkexpansion
Actioningnewinitiativestoensureanunmatchedownershipexperience
Theyear2025marksanimportantmilestoneforŠkoda
Autoworldwide,celebrating130yearsofrichhistoryand
25 exciting years in India. Building on the strategy ofgetting closer to customers, Škoda Auto India has outlined a slew of key brand, product, network, and customer- centricinitiativestodrivemomentumintheIndianmarket.
Speaking at the occasion, Ashish Gupta, Brand Director, Škoda Auto India, said, “India is the most importantgrowthmarketforŠkodaAutooutsideEurope.Wearefocusedonbuildingastrong,future- readybrandwithstrengthofpurpose,clarityofvision,andagilityofexecution.Ourproductoffensive strategyisintunewithevolvingconsumerneedsandaspirations, fuellingourjourneyofprogress.We are getting closer to customers, strategically expanding our network, and reinforcing our legacy of quality,safety,andvalue.Withthewheelsin motionacrossall ourbusinessimperatives,2025willbe the year where we significantly strengthen the brand and surge ahead in India.”
ProductOffensive
ŠkodaAutoIndia’sproductoffensivestrategy includesan‘SUVforEveryone’andenhancingitssedan heritage.With theKylaq, Kushaq, and Kodiaq cateringto every SUVaspiration and pricepoint, Škoda AutoIndiawillalsobuilditssedanlegacydrivenbytheSlaviaandasoon-to-be-launched‘globalicon’.
1
Expandingtonewermarkets
Škoda Auto India continues with its vision of expanding to tier II andtierIIImarkets.Fromover165citiestoday,thebrandtargets being present in over 200 cities this year. The company has already grown from 120 customer touchpoints in 2021 to over 290 today, with an aim for 350 touchpoints by the end of 2025.
Exploringnewbusinessavenues
ŠkodaAutoIndiahasaclearintenttofurtherstrengthenbusinesscomplementorslikeitscertifiedpre- ownedbusinesstopoweritsgrowth.Whileitalreadycaterstogovernmentagenciesandotherfleets, the brand will focus on renewed actions at garnering further growth from these avenues, while enhancing corporate and rural channels.
Enhancecustomerexperience
Togetherwithexpandingthequantityofcustomer touchpoints,ŠkodaAutoIndiaisalsofocusingonthe qualityofthepurchaseandownershipexperienceby increasingloyaltyandbuildingtrust.WithŠkoda Supercare as standard across all its cars, the brand now ensurescustomerspayfortheirroutineserviceonlyattheendoftheirsecondyearofownershiporafter completing30,000kms(whicheverearlier).Therearealsowarrantypackagesandotherserviceofferings, ensuringcompletepeaceofmindwhileowningaŠkoda car.
