Company expands screens to washers and dryers, advancing ‘Screens Everywhere’ vision
Heightened ease of use is enabled through upgraded AI Wash+ and AI Dry+
India, GURUGRAM – March ,2025: Samsung Electronics today announced the launch of its new washers and dryer products — the Bespoke AI Laundry with AI Home1 — that integrate screens and Bespoke design to elevate the user experience. The Bespoke washers and dryers come in various forms of size and heating methods to meet a wide range of customer needs across diverse regions. The pair is available in both large and small capacities, making them suitable for different types of family and living arrangements. Samsung is also launching the dryer with two types of heating methods — the vent and the heat pump — to meet the needs of various environments around the world.
This year’s Bespoke AI Laundry products incorporate the 7” AI Home screens, extending Samsung’s “Screens Everywhere” vision that was first presented at CES 2025. These screens offer intuitive control and monitoring of essential information related to the laundry experience, such as wash cycles and remaining detergent levels. They also remember user habits and consider periodic and seasonal needs, suggesting appropriate cycles to free users from having to consider the right cycle every time. The AI Home also functions as a central hub allowing users to monitor and control connected appliances, while also enjoying online videos or music.
“Last year’s launch of the Bespoke AI Laundry Combo marked the beginning of integrating screens into our products, providing users access to essential information about laundry and home control,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “This year, we are excited to unveil the complete Bespoke AI Laundry lineup, which caters to a wider range of customer needs and enables them to take advantage of these convenient screens.”
The Bespoke AI Washer & Dryer sets are designed to simplify laundry routines with advanced AI algorithms and sensors, optimizing washing and drying performance while enhancing energy efficiency. The original AI Wash and AI Dry are upgraded to AI Wash+ and AI Dry+, with enhanced fabric detection abilities to ensure efficient and high-quality washing and drying for a wider variety of fabric types.
27-Inch Wide Large Capacity Washer & Dryer Set Brings Extensive Laundry Capabilities
Samsung is introducing a 27-inch large capacity washer and dryer set,2 with each device featuring the 7” AI Home and utilizing a sleek Bespoke design based on a fully unified flat-panel aesthetic. In addition to the flexibility of vertical or horizontal installation layouts, the substantial capacity allows users to wash large items, like king-size comforters, with ease.
The washer now features the upgraded AI Wash+, which has been upgraded to newly detect outdoor fabrics and denim.3 Based on the detected fabric type, soil level and weight of the laundry, the AI Wash+ cycle efficiently4 cleans clothes by automatically adjusting detergent levels, rinsing time and wash settings. The washer also features a Bedding cycle that can sense the thickness of the blankets and adjust the cycle time and water usage accordingly.5 Users can also experience next-level convenience with features like Auto Open Door and Speed Shot technology which completes wash cycles in just 30 minutes.6
The matching large capacity dryer is launching in two types to meet living environments of different regions – the vent type in certain countries in the Americas, and a heat pump type in other regions. Users will be able to enjoy thorough and gentle drying with AI Dry+, which has been upgraded to detect fabric types and take them into account to optimize drying7 along with real-time temperature, weight8 and moisture content. The upgraded feature’s AI algorithm uses an advanced sensor that carefully monitor various factors to detect four fabric types,9 which results in benefits like heavy duty drying such as denim. Previously, denim was harder to dry evenly due to thicker sections like pockets, but the dryer can now detect this fabric to and reduce drying inconsistencies, delivering better performance.
The dryers also provide the Bedding feature, which also uses an advanced algorithm to detect a blanket’s size for optimized drying times and dryness.10 For those times when drying needs to be finished quickly, the vent type’s Super Speed Drying can complete a drying cycle in as little as 30 minutes.11
Along with the washer and dryer set, a large capacity washer-dryer combo model12 is also being launched for users looking for a compact, all-in-one device that can complete both jobs while using up limited space. The combo incorporates the AI Home, AI Wash+ and AI Ecobubble™ like the washer, and dries the clothing through a condensing method.
24-Inch Wide Small Capacity Washer & Dryer Set Boosts Laundry Efficiency
Following the unveiling of the Bespoke AI Washer at IFA 2024, the 24-inch small capacity washer & dryer set will be launching in Europe later this year. Like the large capacity washer and dryer, the small capacity set also incorporates the 7” AI Home, providing intuitive control and connectivity features for a wider audience.
The washer, built to be highly efficient to meet the needs of the European market, consumes up to 55% less energy than the minimum efficiency requirements for a Class A rating.13 It also supports thorough14 cleaning optimizing water and detergent use with AI Wash, and ensures gentle washing while improving soil removal with AI Ecobubble™. QuickDrive™, available with 11 different cycles, can reduce wash time by up to 50%15 without compromising cleaning performance.
The matching dryer features the AI Dry+, capable of drying precisely by detecting four fabric types16 — Normal, Denim, Towels and Synthetics. This enables the machine to dry precisely17 while reducing energy use by up to 10% and drying time by up to 15%.18 QuickDrive™ is also useful when users need to dry their laundry both quickly and gently, reducing drying time by up to 35%19 through automatic adjustments of the inverter compressor.
With the launch of these new products, Samsung continues to push the boundaries of innovation, offering highly intelligent, efficient and aesthetically pleasing appliances that simplify everyday life by delivering enhanced convenience to users.
